Digital Marketing 101

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Marketing has always been about connecting with your audience in the right place, at the right time. Today, that means you need to meet them where you know they're already spending time - the internet. This is where digital marketing comes into play. Today we will be going over the key elements of digital marketing, starting with what it is. 

What is digital marketing?
Digital marketing is the use of the internet to market your products or services. Digital marketing campaigns may include but are not limited to email, social media, website, landing pages and search engines. Each of these tools works to engage with current and future customers. 

What is SEO (Search Engine Optimization?
SEO is the process of optimizing your website to "rank" higher on search engine results pages, which will increase the amount of organic (or free) traffic that a website receives. Websites, blogs and infographics benefit the most from SEO.

On-page SEO
On-page SEO focuses on all of the content that exists "on the page" when looking at a website. By doing keyword research you can see what your users are searching for and answer the questions for the reader. 

Off-page SEO
Off-page SEO focuses on all the activity that takes place "off the page: when looking to optimize your website. Think inbound links (backlinks) - the number of publishers that link to you, and the relative authority of said publishers will affect how highly you rank for the keywords you care about. Writing guest posts and networking is a great way to increase your off-page SEO.

How is content marketing beneficial?
Content marketing allows you to attract website visitors through engaging published information that answers their questions as well as provides value. Great content marketing includes blog articles, videos, social media posts, webpages, eBooks, and more. 

What can social media do for me?
Social media sites allow you to share content as well as build a community of followers. Facebook, LinkedIn, Instagram, TikTok, Twitter, and YouTube are all valuable lead generation tools. Use social media to drive leads to your website through engaging content (videos, images, and written posts).

How can I benefit from PCC (pay-per-click)?
PPC is a method of advertising that displays ads on a search engine results page. For instance, Google PPC ads are based on targeted keywords. When you place targeted ads in front of consumers via search engines or social media it will generate leads to your website.

How can I use lead generation to my advantage?
The use of SEO, advertising, and social media to attract visitors to your site is great, you just need to make sure you are bringing them to a form or landing page on your site that gives them in an offer to sign up for. In exchange for that offer, they have to give you their contact information. This is a way to build your email list so you can make sure you're staying in contact with those that visit your website.

Why is knowing analytics important?
Without analytics, you do not know if your processes work or do not work. The use of metrics and data will determine whether or not your digital marketing efforts are successful in meeting your ROI goals. Tools such as Google Analytics and Search Console will allow you to view data and make informed decisions on your digital marketing strategy. 

If this sounds like a lot of work to you, it is. But, you're not in this alone. Companies like Exults  Marketing can help with getting to where you need to be with your digital marketing techniques.

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